What is PR?

PR is short for public relations, and it’s way more than just press releases. PR is the umbrella term for all strategic communications that build and maintain positive reputations — whether it’s for businesses or individuals.

In addition to press releases, PR can include personal branding, content marketing, customer servicing communications, social media — even customer review response campaigns. And don’t forget interview prep. PR is also press interviews, vlog interviews, TV interviews and podcast interviews.

That’s a lot, because PR is huge — both as a topic and as a difference-maker for your business.