What is a personal brand and why is it important?

A personal brand is the unique blend of traits, skills and expertise that make your identity both distinguished and, as you present yourself to the public, a value-add for others. 

Some individuals have brands that are just as iconic as well-known company brands you can think of off the top of your head. And that’s usually on purpose. Because in an increasingly competitive landscape, a personal brand can often be a difference maker — helping you retain customers, win new business, make strategic networking connections and create unforeseen opportunities.