Is social media important for my business?

Let’s answer this question with the question you should ask yourself before you invest in any marketing channel: Where do your customers and prospects go for their news and information?

If social media is part of that answer, which channel do your customers and prospects use? When do they normally engage with the channel? How do they interact with the channel, and are they in a receptive disposition when they do so? 

The plain truth is that if any one social media channel was ever even somewhat ubiquitous, it certainly isn’t any longer. The social outlets are as varied and purpose oriented as traditional media. So make sure you maximize your marketing investment by having a solid knowledge base, and a plan, before you get started.