Build a steady stream of loyal customers

Successful businesses keep the phone ringing, with both new and repeat customers. To bring in new customers, you’ll need to have a strong demand gen, lead gen and acquisition game. 

For repeat business, you’ll want to blend retention efforts with solid product marketing techniques that build on your already-positive relationship with previous customers. These things can include feedback and exploratory surveys, suggested post-sale purchases, loyalty offers, invoice/statement marketing and more.