Generate more leads for my business

Want to find new customers? It’s called lead generation (or “lead gen” for short) — the art of building a base of qualified leads that may eventually translate into sales. The main components of lead generation are:

• Lead generation marketing is the overarching strategy and efforts designed to drive potential customers to your business.
• Lead generation campaigns are focused activities that comprise your overall lead generation strategy.
• Lead generation materials can be anything you use to drum up leads (e.g. flyers, postcards, emails, letters, etc.).