Find the best way to reach my audience

Most people think of their prospects in terms of audience demographics. When you find the right demographics for a target audience, it can help get the ball rolling. But eventually, you’ll hit a wall because individuals don’t make purchases as a group. Individuals make purchases as individuals.

This is advanced marketing — recognizing the human element and understanding how real life situations influence personal perspectives, deductive reasoning, choice evaluations and the decision to purchase.