Do local businesses need PR?

If most or all of your sales come from local sources, you’re actually at a significant advantage. The limited selection of local media outlets means there’s less research to find the right channels for your PR efforts. Your customers are also limited to that same selection, which increases the chances your PR will be seen by your prospects. 

In other words, local PR means the geo-targeting is already done for you, enabling you to focus your attention on the more important aspects of your PR efforts. Here are just a few examples:

• Build a community-oriented reputation for your company by announcing your participation in, leadership of, or sponsorship for local events.
• Establish local cred by positioning yourself as both a subject matter expert and a community leader. 
• Cultivate goodwill by making the name and brand of both you and your company synonymous with community culture and events.