Launch a new product or service

What is a product launch? It’s everything done to introduce a new product to its consumers. If you’re starting at square one, you first need to identify a specific goal, do market research and find the right target audience. 

Once you have the basics down, it’s time to plan and execute — establish key performance indicators (KPIs), create marketing assets and collateral, build interest and excitement with demand generation, etc.

Yes, there’s a lot to it. But if you let Swinburne Communications do the heavy lifting, you'll be able to focus on the stuff that’s more important and more fun — like saying “The countdown is on. Get ready to launch.”