Do small businesses need PR?

Bigger companies impact more people, so they have an innate news-maker quality that generates a lot of free publicity. Conversely, small businesses usually don’t have that advantage. In fact, small businesses need to work harder to attract media attention. And that’s exactly what PR is designed to do.

PR can help level the playing field for your small business. When done right, it gets the word out and creates a platform for you to establish yourself as a subject matter expert in your field. 

Even more importantly, PR helps you craft and control narratives. That’s paramount for standing up to competitors of all sizes. And it’s even more crucial when you’re in crisis communications mode — that is, weathering the storm by providing up-front and thorough information when circumstances or public sentiment is not in your favor.